If two concepts could be more aligned in terms of growth - you’d be hard-pressed to find a better match between APIs and e-commerce. Over the past decade, both sectors have enjoyed a surge in growth become integral in the digital era.

We’ve all heard of Hubspot, the world’s leading CRM platform, and the wonders it can do for customer relationship management. In an era where uber-personalization is king, customers can dictate your company’s fortunes more than ever before. A robust CRM strategy is pivotal to the success of businesses around the world. 

The value APIs bring to the modern world is hard to quantify. They are invisible to most of us yet so integral to our lives. Without these back channels churning away in the background, the digitized world we live in would simply grind to a halt. It would set back many technological advances by at least a decade or more, with inflexible communication systems, less accessibility to real-time information, and restricted automation.